Business Development, Research & AnalyticsFull-time

Market Research Officer (Market Research & Feasibility)

Business Development & Innovation · Full-time

Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur

Job Description / Overview

Conduct primary and secondary market research to support feasibility studies, location analysis, and product/service decisions.

Required Qualification

Bachelor - BBA / Economics / Statistics / Market Research

Age Criteria

22-35 years - Pakistani Citizen

Experience Required

2+ years market research, survey design, or business analysis

Salary Package / Benefits

  • Market competitive salary as per company policy
  • Formal employment via banking channel
  • Employee welfare facilitation (Social Security, EOBI) subject to eligibility
  • Uniform may be provided where applicable

Key Responsibilities

  • Design surveys, focus groups, and field research instruments
  • Collect and analyze market data on demographics, demand, and competition
  • Prepare research reports with charts, insights, and recommendations
  • Support feasibility studies for new units and city expansions
  • Monitor industry trends, pricing, and consumer behavior
  • Maintain research database and source documentation
  • Present findings to BD Manager and executive leadership

Skills Required

  • Quantitative and qualitative research
  • Survey tools and data collection
  • Statistical analysis basics
  • Report writing and visualization
  • Competitive analysis
  • MS Excel and SPSS/R (advantage)

Reporting Structure

Reports To: Business Development Manager

Supervises: Research assistants or interns (as assigned)

Department: Business Development & Innovation

Location

Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur

Lahore operates as one office covering Head Office and Branch. Other cities are branch offices.

Application Fee

Application fee PKR 1,000 per seat - non-refundable.

How to Apply

  1. 1Open the vacancy on Careers
  2. 2Click Apply Now
  3. 3Complete online application form
  4. 4Upload CV and required documents
  5. 5Pay application fee PKR 1,000 per position (non-refundable)
  6. 6Upload payment evidence
  7. 7Submit application
  8. 8Keep Application ID / screenshot for reference

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