Market Research Officer (Market Research & Feasibility)
Business Development & Innovation · Full-time
Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur
Job Description / Overview
Conduct primary and secondary market research to support feasibility studies, location analysis, and product/service decisions.
Required Qualification
Bachelor - BBA / Economics / Statistics / Market Research
Age Criteria
22-35 years - Pakistani Citizen
Experience Required
2+ years market research, survey design, or business analysis
Salary Package / Benefits
- •Market competitive salary as per company policy
- •Formal employment via banking channel
- •Employee welfare facilitation (Social Security, EOBI) subject to eligibility
- •Uniform may be provided where applicable
Key Responsibilities
- •Design surveys, focus groups, and field research instruments
- •Collect and analyze market data on demographics, demand, and competition
- •Prepare research reports with charts, insights, and recommendations
- •Support feasibility studies for new units and city expansions
- •Monitor industry trends, pricing, and consumer behavior
- •Maintain research database and source documentation
- •Present findings to BD Manager and executive leadership
Skills Required
- •Quantitative and qualitative research
- •Survey tools and data collection
- •Statistical analysis basics
- •Report writing and visualization
- •Competitive analysis
- •MS Excel and SPSS/R (advantage)
Reporting Structure
Reports To: Business Development Manager
Supervises: Research assistants or interns (as assigned)
Department: Business Development & Innovation
Location
Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur
Lahore operates as one office covering Head Office and Branch. Other cities are branch offices.
Application Fee
Application fee PKR 1,000 per seat - non-refundable.
How to Apply
- 1Open the vacancy on Careers
- 2Click Apply Now
- 3Complete online application form
- 4Upload CV and required documents
- 5Pay application fee PKR 1,000 per position (non-refundable)
- 6Upload payment evidence
- 7Submit application
- 8Keep Application ID / screenshot for reference
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