Digital Marketing Officer (Digital Marketing & Online Campaigns)
Marketing & Branding · Full-time
Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur
Job Description / Overview
Plan and execute digital marketing campaigns across search, social, email, and display channels to drive awareness, leads, and engagement.
Required Qualification
Bachelor - BBA Marketing / BS Media Sciences / Digital Marketing certification
Age Criteria
22-35 years - Pakistani Citizen
Experience Required
2+ years digital marketing, paid ads, or growth marketing
Salary Package / Benefits
- •Market competitive salary as per company policy
- •Formal employment via banking channel
- •Employee welfare facilitation (Social Security, EOBI) subject to eligibility
- •Uniform may be provided where applicable
Key Responsibilities
- •Manage Google Ads, Meta Ads, and other paid digital campaigns
- •Plan content calendars and coordinate with content and design teams
- •Track conversion funnels, CPL, and campaign performance metrics
- •Optimize landing pages and A/B test ad creatives and copy
- •Manage email marketing, newsletters, and retargeting flows
- •Coordinate UTM tracking and analytics reporting
- •Stay current with digital trends and platform algorithm changes
Skills Required
- •Paid media (Google, Meta, YouTube)
- •Campaign analytics and GA4
- •Copywriting for ads
- •Landing page optimization
- •Email marketing tools
- •Budget and bid management
Reporting Structure
Reports To: Marketing Manager
Supervises: Digital marketing interns or freelancers (as assigned)
Department: Marketing & Branding
Location
Lahore (Head Office & Branch), Rawalpindi, Faisalabad, Sahiwal, Multan, Bahawalpur
Lahore operates as one office covering Head Office and Branch. Other cities are branch offices.
Application Fee
Application fee PKR 1,000 per seat - non-refundable.
How to Apply
- 1Open the vacancy on Careers
- 2Click Apply Now
- 3Complete online application form
- 4Upload CV and required documents
- 5Pay application fee PKR 1,000 per position (non-refundable)
- 6Upload payment evidence
- 7Submit application
- 8Keep Application ID / screenshot for reference
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